La credibilidad y la confianza frente al oportunismo en las relaciones de cooperación inter firma

Resumen

The economy of transaction cost studies the way in which the parties in a commercial relationship protect against the risk associated with the exchange. It seeks to explain the way in which said agents, from a set of feasible institutional option, choose mode that offers feasible protection at the lower possible transaction cost as related to the specific investments involved in their transactions.In this work Williamson´s statement is presented synthetically, stressing what relates to opportunism and the hybrid contract relationships (inter-firm cooperation). Then it addresses the credibility and trust generated through norms and standards. The automotive industry is included as an empirical example and, finally, the consequences of including the trust and credibility under the perspective of the Transaction Costs statement are analyzed.